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New Collection in End/Aug/09

Exciting new collection for both ladies and gentlemen.




Grab them before they are gone!

Specially for the individuals, dare to be different!

Fashion Spotlight

The Paper Bag Craze; Fashion Statement

It was the craze back in the late 1990s. Luxury labels such as MCM, Trussardi, Hunting World, Sonia Rykiel were popular with the students. Apart from their apparels and accessories, carrying the paper shopping bag with its logo eventually manifested as a trend.

Teenagers used it to carry their school things and sports gear in designer shopping bags, broadcasting their social standing distinctly. It is a display of their ability to afford these luxury labels. Needless to say, the more upscale the better.

It is no longer passé in Tokyo, the fashion capital in Asia. In fact, teens are found toting around luxury shopping bag in Harajuku, Japan’s famous teen stomping grounds. Yes, luxury labels such as Prada and Cecil McBee etc. The bags are used to hold drinks, gym gears, make up case, magazine and lunchbox.

According to IHT, 'The paper bags actually constitute a market, and have been auctioned on the Internet for as much as ¥2,000 for a large-size Louis Vuitton paper bag. A Cecil McBee shopping bag, whose eye-catching logo is often emblazoned in gold — sells for as much as ¥800.'

Trend and the meaning of the shopping bag syndrome aside, the bag itself is a reminiscence of your shopping indulgence.

New arrivals for Kids